SAN FRANCISCO and NEW YORK, April 8, 2015 /PRNewswire/ -- Baochi Nguyen, a data-driven marketing executive and new media pioneer, has been appointed as vice president of marketing at Krux (www.krux.com), a next generation data management platform (DMP) that helps marketers, publishers, and agencies drive revenue by delivering smarter content, commerce and marketing experiences in real time.
Ms. Nguyen brings nearly two decades of experience managing marketing strategies for technology companies. In her new role at Krux, she leads the company's digital marketing strategy, including global online branding, advertising, content, public relations, social media and analyst relations.
"Krux is a data business with an organization filled with data aces, and we sought a marketing leader who could speak our language and deliver on a strategic, compelling, and creative vision for the Krux brand," said Krux CEO Tom Chavez. "Baochi is an analytics-driven marketer with proven successes at cutting-edge technology companies, and she's a remarkable brand storyteller."
Prior to joining Krux, Ms. Nguyen was CEO and founder of Social Canny, a digital marketing and social strategy agency serving CEOs and late-stage startups in technology. Previously, she held senior positions at RingCentral, Boingo Wireless and Alcatel. Her work has earned recognition from publications including Mashable, Entrepreneur magazine and FoxNews Business. She is a frequent speaker at industry events. She currently serves as an advisory board member for Scoop.it, a social content curation platform. Ms. Nguyen received a Bachelor of Arts and a Master of Arts from Stanford University where she was a Division I and Arthur Ashe Scholar athlete.
"It's a privilege to join the incredibly talented Krux team," said Ms. Nguyen. "Innovation is not a buzzword at Krux; it's a reality. I'm very excited to be a part of that."
About Krux
Krux helps companies deliver personalized commerce, media, and marketing experiences to the right people, in the right way, at the right time across all devices, browsers, and operating systems. Krux's cloud-based data management platform (DMP) unifies people data from multiple screens and sources into a single view of the individual, analyzes the data to understand each individual's preferences, and activates the data across every channel (desktop, mobile, social, display, web, set-top) in real time. Founded in 2010, Krux interacts with over two billion browsers and devices worldwide, serves over 20 billion page views per month, and processes more than 1.5 billion CRM records per month. Krux is a venture-backed company headquartered in San Francisco with offices across four continents. Krux clients such as Kellogg, Time Warner, and Meredith have achieved a 10x return or higher on their investment. Follow Krux on Facebook, Twitter, LinkedIn and Google+.
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SOURCE Krux