media room

Welcome to the Fulcrum Media Room!

Fulcrum (, founded in 1993 and headquartered in New York City, is an analytics and marketing technology company. It helps brands to optimize sales and marketing business processes to drive more profitable customer relationships. Services include turnkey programs to sell extended service plans and OEM accessories, agile marketing databases, systems to solve complex big data challenges, risk and customer analytics tools and loyalty and other CRM programs. Industries served include consumer durable products manufacturers and retailers, grocery chains and specialty retailers, consumer health companies and financial services providers. Fulcrum is an entrepreneurial organization and often ties its compensation to client success.

Emily Simmons / Henry Feintuch
212.808.4904 / 212.808.4901
fulcrum [at]

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