Bulldog Reporter - ChinaOnTV.com Selects Feintuch Communications As First Agency of Record - September 1, 2010
ChinaOnTV.com, an online destination for Chinese video content in entertainment, news, travel and more, has hired Feintuch Communications (www.feintuchcommunications.com) as its agency of record.
"ChinaOnTV.com was formed to familiarize the English speaking world with China – from its history to current news events and culture," said CEO and founder Mr. Yong Shen. "But most importantly, our website is about reaching out to the mainstream market and bridging the cultural divide. We want to foster greater understanding, commerce and interaction even faster than through 'official government channels.'"
"China is growing in importance and relevance to U.S. and international consumers as the country continues its rapid growth underscored by its recent ascent into the number two slot for world's largest economy," said Henry Feintuch, president, Feintuch Communications. "ChinaOnTV.com presents an unusual and highly targeted media opportunity for marketers seeking upscale consumers and business people interested in travel, luxury goods and business services. We're going to work closely with ChinaOnTV.com to tell its story and help unlock the company's full value."
The Feintuch Communications ChinaOnTV.com team will be led by Mr. Feintuch and Christa Conte, senior account executive.