Industry analyst firms play many roles - they make vendor recommendations, pass along RFPs, offer guidance on company strategy, serve as third-party experts to the media, produce valuable research and speak at industry events. Adding a concerted analyst relations effort to your public relations campaign can significantly amp up the results. It’s not always necessary to spend big bucks to capitalize on these resources. Analysts like to “discover” a new technology category or be the first to break a hot new company to the marketplace. If your products are viable and your company story is compelling, we can work – with a big budget or no budget – to get attention for what makes you unique. Interaction can be sustained through telephone briefings, in-person meetings and participation in industry reports.