Founded in 2014 and headquartered in Delray Beach, Florida, MV Realty is a residential real estate brokerage and proptech firm dedicated to meeting the needs of the modern broker, home buyer and home seller through a combination of personalized service, a proprietary CRM system and a suite of advanced technology tools to support its agents. The firm has a presence in 33 states and employs more than 500 licensed agents. Its Homeowner Benefit Program® is a unique consumer offering that provides homeowners with a cash incentive of up to $5,000 to use MV Realty as their listing agent if and when they decide to sell their home. For more information, visit www.mvrealty.com and www.homeownerbenefit.com.
Founded in 2014 and headquartered in Delray Beach, Florida, MV Realty (www.mvrealty.com) is a residential real estate brokerage and proptech firm dedicated to meeting the needs of the modern broker, home buyer and home seller. The firm has a presence in 33 states, a roster of over 500 licensed agents and a proprietary suite of advanced technology. MV Realty allows its agents to establish and solidify long-term relationships with homeowners through a unique consumer offering and marketplace differentiator: the Homeowner Benefit Program® (HBP) (www.homeownerbenefit.com).
The HBP, which is offered exclusively by licensed agents, enables homeowners to receive a cash incentive of up to $5,000 – a percentage of the estimated value of their home – in exchange for a 40-year agreement to use MV Realty as their listing agent for a period of six months (the industry standard) if and when they decide to sell their home. Because the payment is not a loan, no credit check is required. The homeowners can obtain the money immediately and keep it whether or not the home is sold during the period of time that the agreement is in effect. MV Realty makes the conditions of the HBP agreements clear before homeowners sign them, and also gives homeowners three days to rescind the agreements after signing for any reason whatsoever.
Homeowners who do decide to sell their home during the HBP contract period then sign a separate six-month listing agreement with MV Realty. If MV Realty sells the home, its agent collects a standard commission of 3%. If MV Realty is unable to sell the property at a price the seller determines by the end of the listing term, the seller has 120 days to sell the property at that same price – without paying MV Realty anything.
The launch of HBP in 2018 significantly increased the recruitment of agents, who were attracted to the promise of future business in a highly competitive environment. Graduates of MV Realty’s training program can immediately access the firm’s database, which contains millions of vetted opt-in leads. Agents can also take advantage of MV Realty’s extensive range of digital tools to streamline marketing efforts as well as legal and administrative tasks.
Homeowners have embraced the HBP. Since the initial rollout of the program, over 30,000 homeowners have received cash payments, equating to a total of more than $20 million. Furthermore, MV Realty has successfully sold nearly 700 homes for homeowners who signed up for the HPB.
MV Realty agents also represent buyers and sellers outside of the HBP program. As of September 2022, MV Realty has closed more than 1,800 sales in aggregate. The company’s agents earned an average of $83,000 in income in 2021– well above the 2020 industry median of $43,330.
Investors, too, have responded to the HBP and the MV Realty business model with enthusiasm. To date, the company has raised $50 million in committed debt financing and almost $70 million in equity.
Founded in 2014 and headquartered in Delray Beach, Florida
Represents residential owners and buyers
Presence in 33 states; all company agents are licensed in the states in which they operate
Employs over 500 licensed agents plus employees, totalling more than 1,000 staffers
Established signature Homeowner Benefit Program in 2018
Issued more than $20 million to nearly 30,000 homeowners who participated in the Homeowner Benefit Program, as of mid-year 2022
Closed nearly 700 sales for participants in Homeowner Benefit Program
Privately held; raised $10M in debt financing in 2020 and an additional $40 million in 2021
MV Realty has an average five-star rating on Zillow
Senior Management Team (biographies available upon request)
Homeowner Benefit Program is a registered trademark of MV Realty PBC, LLC.
 The concept of financial incentives for future listing rights was the subject of two patents: Ashenmil (2003) and Harrington (2008). MV Realty obtained a license for the Harrington patent before it expired.