PR, as a marketing discipline, exists as one spoke on a wheel of other marketing communications disciplines – advertising, direct marketing, email marketing, package design, brochures and marketing collateral, trade show booths, marketing incentives and more.
Though we are not a full-service advertising or marketing consultancy, we do understand, employ and deliver many of these services to our clients through a network of trusted professionals we have developed over many decades. Our team, familiar with our clients’ business and key messages, act as intelligent project managers when collaborating with external designers, copywriters and marketing professionals. Frequently, we’ll write ad, brochure and trade show copy given our knowledge of our clients.
Our use of external best-of-breed suppliers is fully transparent to our clients. The projects we manage are highly cost-effective and overseen with care and understanding of our clients’ reputation and business objectives.