“Whether you’re in consumer, tech or B2B public relations, you should read a noteworthy news publication every day, like The Wall Street Journal, even though it may appear to be ‘off subject.’ As PR professionals, we tend to focus too much on our clients’ niche or sector, but you shouldn’t fall into that trap. You’ll be a more successful and well-rounded communications professional if you have a comprehensive understanding of the larger business environment in which your client operates. To be successful in this industry, you must always be ahead of the game.”
– Richard Anderson