Are you a candy or a mint? It’s the age-old marketing question that companies must answer to outline their corporate vision. It requires much more than just a friendly brainstorm around a boardroom table. We have developed a set curriculum of branding exercises and moderated discussion topics that help companies discover their differentiating factors and position themselves against the competition.
Our on-site facilitation is followed up by extensive research, analysis of the competitive landscape, discussions with editors and analysts in your industry and interviews with your senior executives to create a distinctive and impactful company brand that stands far apart from the competition.
Once your messaging is developed, our team can implement a comprehensive campaign to enhance your company’s image, familiarize key publics with your organization and help drive desired outcomes.