The professional audio-video or “pro AV” industry is a $186 billion b2b global market projected to grow to $230 billion by 2023, according to the global Audiovisual and Integrated Experience Association (AVIXA). When ZeeVee signed Feintuch Communications as its agency of record in April 2018, this privately-held AV distribution technology company was seeking to be more competitive in key markets dominated by much larger competitors.
Feintuch Communications leveraged ZeeVee’s experience and expertise in the industry, particularly in the emerging AVoIP technology arena, through a PR/marketing program designed to build its brand and support sales growth. Along with an aggressive media outreach campaign, the plan focused on the development of thought-leadership activities, including AV and IT trade media interviews, white papers and bylined articles. We supported ZeeVee at its two largest trade shows, InfoComm and ISE, with the drafting and distribution of a press kit, conducting in-booth media briefings and entering key products for awards.
As a result of these efforts, ZeeVee’s media coverage nearly tripled in the program’s first year and the company measured a significant increase in brand awareness and AVoIP product recognition among both pro AV resellers and end-users. More than 3,235 new sales leads, a 26 percent increase in organic web search traffic and a 350 percent jump in online lead conversions were produced by the PR campaign – again all in the first year. Based upon nomination essays prepared by the Feintuch team, ZeeVee also won multiple “best product” awards in North American and EMEA markets.
Key media coverage includes Sound & Communications; Technology Integrator; AV Magazine; InAVate; RAVe Publications; Commercial Integrator; Systems Integration Asia; and AVNetwork.
In June 2019, the Public Relations Society of America, New York Chapter, recognized this campaign with two major industry awards. Feintuch PR and ZeeVee won both a "Big Apple" and honorable mention in a secondary category for using PR to establish marketplace leadership and boost sales.
"The Feintuch team understood our business objectives and was focused on delivering results to achieve them. They are smart, strategic, proactive and a great team to have working on your behalf."
"We brought Feintuch Communications on very late in the first quarter of 2018 and paired them with a new marketing team (myself included) with only two months to go before a major tradeshow. So, we weren’t only asking them to spearhead a major campaign and to do it under incredible time pressure, but to hold our hand while they did it. The fact that they were able to come up with a strong strategy, implement it and see almost instantaneous results – with a huge positive return – is really at the heart of the Feintuch Communications and ZeeVee relationship.”
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