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NEW YORK, April 4, 2022 /PRNewswire/ -- Mention milk and we immediately conjure up an image of a tall glass alongside a couple of gooey chocolate chip cookies. Mmmm.

Cow milk vs. plant-based milk cartons

While we love to treat ourselves with deliciousness, we also love to eat more sustainably, ethically, and healthfully. These are key reasons why more plant-based food items are turning up in our pantries and fridges.

Unsurprisingly, NCSolutions purchase data shows consumers are enjoying a variety of non-dairy alternatives these days.

Even before the pandemic, sales of plant-based dairy alternatives were on an upswing. But as consumers adapted to new shopping behaviors and began eating more plant-based products, sales climbed even higher. Household spending on traditional milk and dairy products remains robust, but plant-based milk and cheese products now take up more room in grocery carts (move over dairy).

Milk sales were up 2x vs. non-dairy


Top-selling cheese

We're not taking any chances…
Remember the Great Cream Cheese Shortage of December 2021? Americans don't plan to run out of it again. Household spending per trip to the store on this favorite grew at the fastest pace in February 2022 – more than any other cheese product.

Doubling down on a favorite schmear

About NCS
NCSolutions (NCS) makes advertising work better. Our unrivaled data resources powered by leading providers combine with scientific rigor and leading-edge technology to empower the CPG ecosystem to create and deliver more effective advertising. With NCS's proven approach, brands are achieving continuous optimization everywhere ads appear, through purchase-based audience targeting and sales measurement solutions that have impacted over $25 billion in media spend for our customers. NCS has offices in NYC, Chicago, Tampa, and Cincinnati. Visit us at to learn more.

SOURCE NCSolutions

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