Sometimes you develop elaborate plans and hope to implement them carefully. Other times, stuff happens. This is an example of the latter. Now in our second year, our strategic relations firm and...
Imagine a world where everything you do is device-free. No laptops, Blackberries or iPods. Calling a friend would be done using your hand as the keypad and phone. Videos could be watched anywhere...
As professional communicators, public relations practitioners are true believers in the persuasive power of words, regardless of the format in which they are presented.
Unless you live under a rock, you probably noticed the hundreds of "list" articles over the last two weeks remembering all things 2009 and the past decade from fashion to quotes, to lists of...
Let it break, let it break, let it break. Breaking news is a PR person’s best friend…and worst enemy. It can spark a trend and help to build an expert or it can ruin a planned press...
It's January 1, 2010 and I'm just back from my annual ritual -- the "mileage run." I didn't really yearn for Texas in December. Cancun was guaranteed hotter.... but not enough miles. Chicago had...
Tag lines and catch phrases are a lazy marketers dream … especially at this time of year. Cheese ball phraseology that packages, amplifies or encapsulates something we are trying to promote has...
Social media is perceived to be a young person’s game, part of an arcane techno-geekdom attended by those who were raised with computers and the internet.
The news media seems to be reporting many economic indices and anecdotal findings supporting the fact that the U.S. may already be out of its 2008-09 recession.
Original Post by Leigh George, Ph.D, Director of Strategy, Moiré Marketing Partners We all know that it's smart to market during a recession and that firms that do market are better positioned...
Every June financial services executives are faced with the same question: What do I love more, my father or trading technology? Not exactly a Buddhist Koan, but still a serious quandary …...
They were everywhere. I saw them in banks, in cars, walking down the street, in meetings, at Starbucks, in elevators, at lunch, in bars, at conferences and at work.
My career path has spanned a wide range of journalism and communications endeavors -- on-air newscasting for several radio stations; the assignment desk at WCBS-TV in New York; several public relations firms; and even a stint as head of corporate communications for an international telecommunications manufacturer -- in total nearly 30 years.
When Twitter first came on the scene, I knew that I needed to learn how to tweet. It’s a new form of media and my work revolves around media, so it was a pretty obvious connection. I’ve been...
One of my friends, Kelly O'Brien, was named a "Top Tech Communicator" by PRSourceCode in 2007 for her acumen in pitching technical stories and exemplary work with journalists.
Ninety-nine point nine percent of us at one point in our lives have felt pressure, whether at work or at home, to get something done on a deadline. What I’ve noticed in my professional career is that some people LOVE pressure – they feed off of it.
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As a young PR pro, you don’t have much time to take the phone away from your ear during prime pitching hours let alone delve into the inner workings of the communications business.
Jan 11, 2010
Extra, Extra, Read All About It - Snowmaggedon Hits Super Bowl Weekend Following a Major Market DropJan 9, 2010
Jan 1, 2010
May 31, 2009