Blog

If you’re a cryptocurrency investor, industry provider or user, it’s been a cold, crypto winter. ‘Crypto Winter’ is an industry term describing a long downturn in cryptocurrency prices – the stock market equivalent of a bear market.

I can guarantee one topic that’s come up at your senior staff meeting, your family dinner table and that recent social event you attended. It’s “working from home” and what part it will...

2020 was a year that will go down in history. With 2021 right around the corner, what practices from the past year should we adopt for the future?

Whenever you bring in an entry-level employee, you want to make sure you take every opportunity to train them. Doug Wright writes what he always shares with new colleagues as they begin their development as PR pros.

As a 2020 college graduate, Ashley Blas' job search was grueling. Read Ashley's blog post about how she shifted her expectations while searching for her first entry-level job.

Voxia Communication, a Switzerland-based firm and our partner in the PR World Alliance, offers practical wisdom for companies and individuals to heed as the world navigates the coronavirus.

Denterlein, a Boston-based communications firm and our partner in the PR World Alliance, has outlined some precautions that communications professionals can take in light of the current pandemic.

PR is far more than generating press releases and publicity; it’s about helping companies to build their thought leadership, generate more sales leads, improve their reputation and more.

Social media has come into its own as a widely accepted and sought-after PR tool. Once you set up your social media platforms of choice, what are you going to say? This may seem particularly challenging for organizations that offer highly technical or niche products or services. So, what do you post when your company hasn’t generated much news recently?

What does a story about a woman in Harvard’s physics department have to do with public relations?

Read Elana Spivack's blog article about Harvard's Miriam Rykles, her work on gender equality in the workplace and how it ties into public relations.

Patryk Slodzinski at NBS Communications, in Warsaw, Poland, and a member of the PRWA Exchange program, shares his thoughts on the time he spent at Feintuch Communications in NYC.

Last July, after being a television news producer for over three years, I left the journalism industry to pursue a new career path in public relations. There are probably more similarities than there are differences between journalism and public relations but here are, in my humble opinion, the top five similarities.

We’re all aware that just about any meeting we participate in will start or end with small talk. This banter is a natural warm up and cool down to the business at hand and makes the work day a little more pleasant. These casual chats can forge important connections that will likely serve you well over the course of your career.

For O'Dwyer's July 2018 50th Anniversary Magazine, I wrote about my personal interactions with publisher and editor Jack O'Dwyer.

It’s a Saturday afternoon and if it were my regular weekend routine, I would have worked out with my trainer at the gym, paid some bills, gone shopping with my wife and would be making plans for...

As a native San Franciscan, I assumed my transition to New York would be relatively easy. City life has truly never been a stranger to me. However, my first few days in New York have been shocking.

The Consumer Electronics Show (CES) celebrated its 50th anniversary last month. This gave me pause, as I figured I must have attended nearly half of these renowned events showcasing the latest in...

So here we are in 2017 and perhaps you still haven’t made time to focus on supporting your company’s communications strategy. Sell yourself on the value you bring to your clients by implementing these five things for a focused, prosperous year ahead.

“Don’t lie, mislead or whitewash. It’ll come back to haunt you. Integrity is like crystal: fragile and irreparable once cracked.” – Richard Roher

“Your credibility and your truthfulness is all you have, so never lie to a journalist. While there may be occasions where you can’t give them the full situation, do not lie or distort the...

Every industry has a rule book, whether or not you know about it! As a communications professional, our rule book is endless. With many years of professional and personal experience, we sat down...

"When trying to build a brand on social media, it is important to remember these four things: be smart, be relentless, be honest and most importantly, be on message. Once you post something on...

Doug Wright is our resident consumer electronics and music tech expert. He has an extensive background representing major brands, including Sharp, Maxwell, Sony, Kenwood, Yamaha and Pioneer....

Trade shows, conferences and industry events present unique opportunities for PR professionals for several reasons. You have the opportunity to learn more about your client’s sector and the...

“Whether you’re in consumer, tech or B2B public relations, you should read a noteworthy news publication every day, like The Wall Street Journal, even though it may appear to be ‘off subject.’