Blog

Voxia Communication, a Switzerland-based firm and our partner in the PR World Alliance, offers practical wisdom for companies and individuals to heed as the world navigates the coronavirus.

Denterlein, a Boston-based communications firm and our partner in the PR World Alliance, has outlined some precautions that communications professionals can take in light of the current pandemic.

PR is far more than generating press releases and publicity; it’s about helping companies to build their thought leadership, generate more sales leads, improve their reputation and more.

Social media has come into its own as a widely accepted and sought-after PR tool. Once you set up your social media platforms of choice, what are you going to say? This may seem particularly challenging for organizations that offer highly technical or niche products or services. So, what do you post when your company hasn’t generated much news recently?

What does a story about a woman in Harvard’s physics department have to do with public relations?

Read Elana Spivack's blog article about Harvard's Miriam Rykles, her work on gender equality in the workplace and how it ties into public relations.