It seems like more and more companies want to keep us guessing - whether it’s Apple’s on-again/off-again product releases or GoDaddy’s sexual innuendo-filled ads that force us to the website...
Industry analyst relations are a critical component of most technology companies' external marketing campaigns. Ignore the analysts and you prospectively lose important third party endorsements,...
Every year since I’ve lived in NYC, I’ve cheered on marathoners running the streets of New York in the beginning of November. Every year I’ve said, I’m going to run it one day. This year,...
The following is a guest post by Matt Lerner, VP of product development and marketing for AllStar Deals. Mr. Lerner and his colleagues are about to launch a new enterprise. In the post below, he...
On Friday, in my rush to make a 7 a.m. train from Chappaqua to Manhattan for a partner breakfast meeting, I left my wallet in my car. I didn't know I was "naked" until we neared Hawthorne and I...
Warren Buffett and I had lunch together on Friday! We were joined by several hundred other clients, partners and guests of Business Wire -- all invited to lunch at the New York Stock Exchange and...
By Nicole Cimo, Towson University Class of 2012 Ever since I graduated high school, I’ve been told that college would be the most valuable learning experience of my life and I would ultimately...
Wednesday night our company assisted with the PRSA New York program, “A Book Publishing Double Header” hosted by Dow Jones at the beautiful Fox Sports Bar. The food and drinks were magnificent...
We all know the media environment has been on a roller coaster ride over the last few years as print and “traditional media” have been fighting (and losing) the incursions of the Internet,...
No one would accuse me of being a Luddite. My office “set-up” includes two monitors (one for e-mail; one for my “apps”); a CardScan business card scanner; a webcam; and an add-on...
I’m sitting at my desk trying to put a tape into the ancient walkman we have at the office, when my co-worker starts laughing hysterically. “What’s so funny? It doesn’t fit!” I said,...
Trust me, it was much better than a t-shirt! The 2010 PRSA International Conference, hosted by the D.C. Chapter, was an overload of information on all things PR, marketing and social media. Taking...
The ups and downs of social media, whether it be blogging, tweeting, playing foursquare or Facebooking really consist of two things: having something to say, and saying it effectively and...
Now that travel/vacation season is officially over (sniff, sniff) - I thought we’d reminisce about the summer and share all of the great things we experienced and conquered... Now, I'm not sure...
There’s nothing worse in the PR world than misinformation. The slightest variation of a word, a decimal point, or emphasis can make the difference between a positive message and a negative one....
Reason #1,486 why I love working with industry analysts – they tell it like it is! What other third-party resource knows your client’s industry inside and out? They know who the competition is...
Every so often, something will set off my Women’s soccer team (plug warning: the amazing NY Smoking Aces) to have an extensively long, usually hilarious, email chain. The last one was counted at...
Earlier this month during Internet Week in NYC, our very own Henry Feintuch organized a PRSA-NY panel discussion on how to get B2B companies to embrace social media. If you missed it (like I did),...
PR is EVERYWHERE! Even in South Africa at the FIFA World Cup (that’s the football – soccer for us Americans- world championship held every four years). And this year’s cup is a potential PR...
Standing in the infield with my big floppy hat, my feet caked with mud, and the tension spreading through the massive crowd of 150,000 people all rooting for the most exciting two minutes in...
May 2, 2010 Mr. Peter Walker Chairman PIELLE Consulting Ltd. Museum House London WC1A PL United Kingdom Dear Peter: I hope this note finds you well and rested after Thursday's memorial service for...
Last year, at the height of the recession while jobs were being shed and the PR industry was contracting, we launched Feintuch Communications. Many friends and colleagues questioned our timing;...
Dear God, I am writing this apology note because I feel I owe you an explanation for my failed attempt to give something up for Lent. While I tried to not log onto Facebook for 40 days and 40...
I’ve definitely come across some interesting information and requests working in PR. What follows is one of those times, when I was encountered with not one, but two bizarre and funny events...
It was the first month of my tenure here at Feintuch Communications as the brand new head of our brand new healthcare and life sciences practice, and one of our brand new clients needed to appear...
Sometimes you develop elaborate plans and hope to implement them carefully. Other times, stuff happens. This is an example of the latter. Now in our second year, our strategic relations firm and...
Imagine a world where everything you do is device-free. No laptops, Blackberries or iPods. Calling a friend would be done using your hand as the keypad and phone. Videos could be watched anywhere...
As professional communicators, public relations practitioners are true believers in the persuasive power of words, regardless of the format in which they are presented.
Unless you live under a rock, you probably noticed the hundreds of "list" articles over the last two weeks remembering all things 2009 and the past decade from fashion to quotes, to lists of...
Let it break, let it break, let it break. Breaking news is a PR person’s best friend…and worst enemy. It can spark a trend and help to build an expert or it can ruin a planned press...
It's January 1, 2010 and I'm just back from my annual ritual -- the "mileage run." I didn't really yearn for Texas in December. Cancun was guaranteed hotter.... but not enough miles. Chicago had...
Tag lines and catch phrases are a lazy marketers dream … especially at this time of year. Cheese ball phraseology that packages, amplifies or encapsulates something we are trying to promote has...
Social media is perceived to be a young person’s game, part of an arcane techno-geekdom attended by those who were raised with computers and the internet.
The news media seems to be reporting many economic indices and anecdotal findings supporting the fact that the U.S. may already be out of its 2008-09 recession.
Original Post by Leigh George, Ph.D, Director of Strategy, Moiré Marketing Partners We all know that it's smart to market during a recession and that firms that do market are better positioned...
Every June financial services executives are faced with the same question: What do I love more, my father or trading technology? Not exactly a Buddhist Koan, but still a serious quandary …...
They were everywhere. I saw them in banks, in cars, walking down the street, in meetings, at Starbucks, in elevators, at lunch, in bars, at conferences and at work.
My career path has spanned a wide range of journalism and communications endeavors -- on-air newscasting for several radio stations; the assignment desk at WCBS-TV in New York; several public relations firms; and even a stint as head of corporate communications for an international telecommunications manufacturer -- in total nearly 30 years.
When Twitter first came on the scene, I knew that I needed to learn how to tweet. It’s a new form of media and my work revolves around media, so it was a pretty obvious connection. I’ve been...
One of my friends, Kelly O'Brien, was named a "Top Tech Communicator" by PRSourceCode in 2007 for her acumen in pitching technical stories and exemplary work with journalists.
Ninety-nine point nine percent of us at one point in our lives have felt pressure, whether at work or at home, to get something done on a deadline. What I’ve noticed in my professional career is that some people LOVE pressure – they feed off of it.
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As a young PR pro, you don’t have much time to take the phone away from your ear during prime pitching hours let alone delve into the inner workings of the communications business.
Jan 11, 2010
Extra, Extra, Read All About It - Snowmaggedon Hits Super Bowl Weekend Following a Major Market DropJan 9, 2010
Jan 1, 2010
May 31, 2009