Every industry has a rule book, whether or not you know about it! As a communications professional, our rule book is endless. With many years of professional and personal experience, we sat down...
"When trying to build a brand on social media, it is important to remember these four things: be smart, be relentless, be honest and most importantly, be on message. Once you post something on...
Doug Wright is our resident consumer electronics and music tech expert. He has an extensive background representing major brands, including Sharp, Maxwell, Sony, Kenwood, Yamaha and Pioneer....
Trade shows, conferences and industry events present unique opportunities for PR professionals for several reasons. You have the opportunity to learn more about your client’s sector and the...
“Whether you’re in consumer, tech or B2B public relations, you should read a noteworthy news publication every day, like The Wall Street Journal, even though it may appear to be ‘off subject.’