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Nearly six out of 10 Americans (59%) purchased a new consumer packaged goods product recently that improves health and well-being, and 27% because it's good for the environment Forty-two percent...
Over one-third of Gen Zers (34%) say they'll try a new beverage product if it's marketed as aligning with the sober curious lifestyle. Nearly half (45%) of Gen Z say social media is the most...
NCSolutions' measurement services provide CPG advertisers insights into their TikTok campaigns, including the impact on incremental sales and optimal creative performance NEW YORK, Jan. 8, 2024...
Enables joint customers to build leading solutions on Snowflake's Data Cloud to Improve Advertising Effectiveness for Consumer Packaged Goods Brands NEW YORK, Sept. 14, 2023 /PRNewswire/ --...
Update to Groundbreaking 2017 Study Reveals Evolution of the Five Keys to Advertising Effectiveness: Creative, Brand, Targeting, Reach, Recency NEW YORK, Aug. 10, 2023 /PRNewswire/ -- Brand...
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