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Jun 2, 2025
CHICAGO and NEW YORK — June 2, 2025 — Circana, LLC has announced the successful completion of its acquisition of NCSolutions (NCS), the joint venture between Nielsen and Catalina that improves...
Jan 21, 2025Thirty percent of Americans are taking part in this year's Dry January, a 36% increase from 2024 Consumers bought 22% more nonalcoholic beer over a 12-month period ending November 2024 compared to...
Oct 23, 2024Collaboration will provide CPG brands access to a new set of analytical insights available in the Amazon Marketing Cloud for attribution and analytics NEW YORK, Oct. 23, 2024 /PRNewswire/ --...
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Aug 26, 2024
Chicago and New York, Aug. 26, 2024 -- Circana™, a leading advisor on the complexity of consumer behavior, today announced it has entered into definitive agreements to acquire NCSolutions (NCS),...
Jul 17, 2024When viewing influencer advertising, Americans feel entertained (47%), ready to research the product (43%), and likely to share the product with friends and family (24%) NEW YORK, July 17, 2024...