Press Releases

CHICAGO and NEW YORK — June 2, 2025 — Circana, LLC has announced the successful completion of its acquisition of NCSolutions (NCS), the joint venture between Nielsen and Catalina that improves...

Thirty percent of Americans are taking part in this year's Dry January, a 36% increase from 2024 Consumers bought 22% more nonalcoholic beer over a 12-month period ending November 2024 compared to...

Collaboration will provide CPG brands access to a new set of analytical insights available in the Amazon Marketing Cloud for attribution and analytics NEW YORK, Oct. 23, 2024 /PRNewswire/ --...

Chicago and New York, Aug. 26, 2024 -- Circana™, a leading advisor on the complexity of consumer behavior, today announced it has entered into definitive agreements to acquire NCSolutions (NCS),...

When viewing influencer advertising, Americans feel entertained (47%), ready to research the product (43%), and likely to share the product with friends and family (24%) NEW YORK, July 17, 2024...

Nearly six out of 10 Americans (59%) purchased a new consumer packaged goods product recently that improves health and well-being, and 27% because it's good for the environment Forty-two percent...

Over one-third of Gen Zers (34%) say they'll try a new beverage product if it's marketed as aligning with the sober curious lifestyle. Nearly half (45%) of Gen Z say social media is the most...

NCSolutions' measurement services provide CPG advertisers insights into their TikTok campaigns, including the impact on incremental sales and optimal creative performance NEW YORK, Jan. 8, 2024...

Enables joint customers to build leading solutions on Snowflake's Data Cloud to Improve Advertising Effectiveness for Consumer Packaged Goods Brands NEW YORK, Sept. 14, 2023 /PRNewswire/ --...

Update to Groundbreaking 2017 Study Reveals Evolution of the Five Keys to Advertising Effectiveness: Creative, Brand, Targeting, Reach, Recency NEW YORK, Aug. 10, 2023 /PRNewswire/ -- Brand...