Press Releases

Enables joint customers to build leading solutions on Snowflake's Data Cloud to Improve Advertising Effectiveness for Consumer Packaged Goods Brands NEW YORK, Sept. 14, 2023 /PRNewswire/ --...

Update to Groundbreaking 2017 Study Reveals Evolution of the Five Keys to Advertising Effectiveness: Creative, Brand, Targeting, Reach, Recency NEW YORK, Aug. 10, 2023 /PRNewswire/ -- Brand...

58% of this younger generation doesn't like advertisements that interrupt content Gen Z households spend an average of 12% more on CPG purchases than non-Gen Z households 27% of Gen Z are loyal to...

CPG Insights Stream Is Privacy Compliant, Machine Learning-Driven and Enables Brands to Realize Clean Room ROI Quickly NEW YORK, March 22, 2023 /PRNewswire/ -- NCSolutions (NCS), the leader in...

62% visit a convenience store at least once a week 91% of Gen Z says c-stores provide a good shopping experience 49% of Gen Z shoppers have used a delivery service for convenience store shopping...

66% of consumers are more mindful of spending on groceries 85% of Americans are concerned or very concerned about inflation 58% believe the cost of living will be more expensive in the coming year...

NCSolutions (NCS), a leading company for improving advertising effectiveness, announced today that Linda Dupree, chief executive officer, NCSolutions, will be retiring later this year. Alan Miles,...

Consumer packaged goods marketers benefit from the enriched solution with faster outcome-based insights, greater actionability, increased precision and early effectiveness reads NEW YORK, June 6, 2022

New analysis helps marketers to distinguish and demonstrate the sales lift for recency (recent) vs. iterative (repeat) advertising frequency NCSolutions offers free licensing of its patent-pending...

79% of marketers surveyed have investigated or will investigate a clean room in the next year 71% are using incremental sales lift to measure advertising outcomes Close to three-quarters plan to...