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Dec 8, 2021- Americans find holiday advertising both enjoyable and useful: 31% say ads help them discover new products, 27% say they inspire them to cook moreOne in four (25%) Americans plan to do their holiday grocery shopping early, while 19% plan to increase shopping at different retailers. Holiday advertising will play a key role in inspiring 27%...
Nov 17, 2021Consumers plan to increase spending on groceries and cook more this ThanksgivingAlmost half (47%) of American consumers say they enjoy holiday food advertising, with one-third (33%) saying it puts them in the right mood for the season, according to a new holiday-focused...
Oct 19, 2021Pinterest, NCSolutions Announce New Insights for Driving Return on Ad Spend and Incremental Sales Using Visual Discovery at Advertising Week New YorkVisual discovery – even when it's in the form of advertising – drives purchase decisions. Nearly half (49%) of Americans say product images influence their purchases of consumer packaged goods...
Sep 15, 2021Sales Lift Measurement Studies for Podcast Advertising Now Available for Consumer Packaged Goods (CPG) BrandsPodcasts are going mainstream and consumers who subscribe to six or more (which NCS calls "Power Subscribers") do more than simply listen to their favorite programs; they actively discover and buy...
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Jul 7, 2021Winning Campaign Leveraged Pandemic-Induced Grocery Shopping Trends, Including the Surge in Toilet Paper Spending, to Support Consumer Packaged Goods Industry
NCSolutions (www.ncsolutions.com), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, and Feintuch Communications...
Jun 21, 2021- 37% started using beauty/grooming products they discovered during the pandemicBeauty is back. Americans are returning to pre-pandemic beauty and grooming routines, with 39% of U.S. consumers saying they plan to spend more in the coming months on products that improve their...
May 12, 2021Households increased purchases of seafood by 29% compared to March, making it the top-growing barbecue category, while sales of outdoor essentials like suntan products rose 18%U.S. consumers purchased barbecue-related consumer packaged goods (CPG) items at a faster clip this past April than they did over the same period in 2019, according to new analysis from...
Apr 20, 2021Outdoor products are a growing priority in March 2021, a sharp change from pandemic preparation one year earlier, and a departure from convenience buying in March 2019NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has completed analysis of three-years of shopper data for the months...
Mar 15, 2021- 14% increase in American household grocery spending since the start of the pandemicSince the emergence of the COVID-19 global health crisis, 96% of Americans say they clean and disinfect their homes as much or more than before; nearly half (47%) are eating healthier and half are...
Jan 20, 2021Nearly Half of Americans Have Tried New Brands or Shopped in New Categories Since the Start of the Pandemic According to a New NCS Consumer SurveyAs consumers hunkered down at home during most of last year, their spending on consumer packaged goods (CPG) grew an average of 19% in 2020 compared to 2019 according to the latest data from...